.jpg "Deliveroo’s Growth Recipe: VP Engineering & India Site Head for Scale and Impact")
<h3><span style="color: rgb(var(--primary)); font-family: Figtree">Introduction</span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">Deliveroo is a leading UK-based hyperlocal delivery platform that seamlessly connects consumers, restaurants, grocers, and riders in a dynamic three-sided marketplace. Focused on fulfilling time-sensitive orders has fueled Deliveroo’s rapid growth across 10 global markets. Today, the platform partners with thousands of restaurants and grocers, empowers thousands of riders, and serves millions of consumers, redefining convenience and accessibility in the on-demand delivery landscape.</span></p><h3><span style="color: rgb(var(--primary)); font-family: Figtree">Problem Statement </span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">Deliveroo sought a Vice President of Engineering and India Site Head — a strategic leadership role responsible for scaling its India operations. The appointed leader would report directly to the CTO in the UK. The position required a rare blend of technical depth and business acumen to oversee site operations from Hyderabad, build a strong engineering and product team, and manage cross-border collaboration with stakeholders in both India and the UK. As Deliveroo planned to expand its India footprint, the Site Head was expected to play a key role in shaping the center’s growth, driving cultural excellence, and aligning local execution with global objectives.</span></p><p><span style="color: rgb(var(--primary)); font-family: Figtree"> The role also demanded hands-on leadership, to guide Deliveroo through a complex architectural evolution, transitioning from a monolithic platform to a scalable microservices environment capable of supporting its presence in 10 international markets. Alongside addressing challenges like data privacy, security, and scalability, the leader would need to foster a collaborative and high-performing work environment, drive seamless product delivery, and position the India Site as a critical hub in Deliveroo’s global growth journey.</span></p><h3><span style="color: rgb(var(--primary)); font-family: Figtree">Execution & Solution</span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">The mandate came with a set of challenges. Hyderabad’s talent market offered limited candidates who had seen global scale while balancing both technical and business leadership. To meet Deliveroo’s unique leadership needs, our strategy centered around identifying a candidate with a strong consumer tech background, proven business acumen, and the ability to navigate complex stakeholder relationships across global teams. <br><br>After an extensive search, we identified Anup Gaurav, a Hyderabad-based engineering leader with a stellar track record. Anup brought with him deep experience from Stripe — one of the world’s largest payment ecosystems — where he had managed products and teams at scale in the fintech space. His earlier roles at Amazon, SapientNitro, and UnitedHealth Group helped him build a diverse foundation across consumer tech, product engineering, and stakeholder management. <br><br>Our proprietary Behavioural Metrics Model (BMM) identified Anup as a combination of </span><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><strong>Nurturer and Reconstructor</strong> </span><span style="color: rgb(var(--primary)); font-family: Figtree">— perfectly aligned with Deliveroo’s requirement for someone who could drive people-centric growth while spearheading tech transformation. Beyond identifying the right fit, we worked closely with Deliveroo and the shortlisted tech leader, offering end-to-end consultation on compensation structuring, including a thoughtful balance of cash and ESOPs. We also facilitated a seamless selection process, helping Deliveroo invite the final candidates to the UK for face-to-face evaluations.</span></p><h3><span style="color: rgb(var(--primary)); font-family: Figtree">Looking Forward </span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">With Anup Gaurav at the helm, Deliveroo’s India site is set to evolve into a strategic hub for global innovation and growth. His focus will extend beyond scaling teams to shaping a culture that blends engineering excellence with business impact. As the company sharpens its platform, expands its footprint, and deepens its market presence, Anup’s leadership will be key to driving both operational strength and long-term value creation. </span></p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif">For more information, please reach out to the</span><span style="color: rgb(255, 255, 255); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif"> </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="mailto:marketing@purplequarter.com"><span style="color: rgb(224, 102, 70); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree">Marketing Team.</span></a><span style="font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><br><br></span></p>
Read Full Case Study
.jpg "The Next Big Move: Purple Quarter’s 45-Day Solution for MoEngage’s Global Ambitions")
<h3><strong>Introduction</strong></h3><p>Founded in 2014, MoEngage is an insights-led customer engagement platform that enables marketers and product teams to turn AI-driven insights into personalized, cross-channel experiences. Headquartered in Bengaluru with offices across the globe, MoEngage powers engagement for over 1,200 brands and 1.2 B+ monthly users. With a growing presence in the U.S. and EU markets, MoEngage continues to scale its platform to deliver performance, personalization, and intelligence at massive scale.<br></p><h3><strong>Problem Statement</strong></h3><p>MoEngage was looking to hire a Principal Architect to lead core architectural efforts and help scale mission-critical systems efficiently. The role demanded a leader with deep experience in distributed systems, cloud infrastructure, and mentoring engineering teams—all while driving cost-effective, high-performance solutions for a rapidly growing global customer base.</p><p></p><h3><strong>Execution & Solution</strong></h3><p>Given our prior successful collaboration, MoEngage again partnered with Purple Quarter to drive this high-impact search. Their requirement for an engineering leader who could take ownership of complex infrastructure challenges while aligning closely with business and product goals was appropriately met in record time.</p><p><br>Our proprietary Behavioural Metric Model (BMM) identified Safeer CM as a strong blend of <strong>“Nurturer” and “Reconstructor.” </strong>With a stellar track record at companies like LinkedIn, Flipkart, Yahoo, and extensive consulting experience in SRE and cloud platform engineering, Safeer brought the ideal mix of deep technical expertise and leadership maturity. While the original ask was for a Principal Architect, he was appointed as Principal Engineer given his immediate alignment with the role and MoEngage’s roadmap. The position was successfully closed in just <strong>45 days.</strong></p><p></p><h3><strong>Looking Forward</strong></h3><p>As Principal Engineer, Safeer is focused on building scalable infrastructure, improving SLA performance, and mentoring teams across the org. His expertise is already playing a key role in shaping the next generation of reliable, cost-optimised systems, powering MoEngage’s continued growth across global markets.</p><p></p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="mailto:marketing@purplequarter.com"><span style="color: #e06646; font-family: Figtree">Marketing Team.</span></a><span style="color: rgb(var(--primary)); font-family: Figtree"><br></span><br></p>
Read Full Case Study
<h3><strong>Introduction</strong></h3> <p>senangPay is a leading Malaysian fintech company, specializing in secure and scalable online payment solutions. Founded in 2015, the company provides businesses with seamless digital transactions, catering to SMEs and enterprises alike. With a strong focus on compliance, security, and innovation, senangPay has grown into a trusted payment gateway, processing over MYR 1.8 billion in transactions annually. In 2022, senangPay was acquired by Indonesia-based DOKU for $7.5 million, marking DOKU's initial expansion into the Malaysian market. </p> <h3></h3> <h3><strong>Problem Statement</strong></h3> <p>For more than a year, senangPay had been searching for their ideal Head of Engineering without success. The role demanded a leader capable of overseeing the PHP-to-Java migration, transitioning from a monolithic to a microservices architecture, and strengthening security compliance. Additionally, the company faced challenges in managing evolving regulatory requirements, scaling its payment infrastructure, and addressing the growing need for secure and reliable transactions. Given Malaysia’s highly competitive fintech landscape, attracting top-tier leadership proved to be a significant hurdle. Despite the company engaging multiple recruitment agencies in Malaysia, the right candidate remained elusive, delaying their crucial technology transformation.</p> <h3><strong>Execution & Solution</strong></h3> As senangPay partnered with Purple Quarter to streamline its tech leader hiring, we noted initial platform-based outreach evoked limited responses, so we shifted to direct engagement, significantly boosting interaction and role interest. Using our Behavioral Metric Model (BMM), we identified Araz Farhang as the ideal candidate, blending <b>Creator and Nurturer</b> traits to lead SenangPay’s tech vision and team. Recognizing his expertise, we recommended the core team for title upgrade to CTO (from Head of Engineering), aligning with SenangPay’s long-term strategic goals. Araz’s leadership and technical acumen were key to ensuring success. And swiftly, the end-to-end process wrapped up <b>in under two months</b>, ensuring a smooth and efficient transition. <h3><strong>Looking Forward</strong></h3> <p>With Araz at the helm, senangPay is poised for a significant technological evolution. His leadership will focus on revamping the company’s tech infrastructure, ensuring scalability, and enhancing security frameworks. Under his guidance, senangPay aims to solidify its position as Malaysia’s most reliable and innovative payment gateway, driving the future of the country’s fintech.</p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study
<h3><strong>Introduction</strong></h3> <p>Suki is an AI-powered, voice-enabled digital assistant designed to alleviate the administrative burden faced by doctors. Headquartered in Redwood City, California, Suki has been at the forefront of healthcare technology since its founding in 2017. Leveraging advanced artificial intelligence and machine learning, Suki’s solutions seamlessly integrate with major Electronic Medical Record (EMR) systems, significantly enhancing efficiency and accuracy. By reducing documentation time by an average of 76%, Suki has earned widespread recognition for its innovative contributions to the healthcare industry.</p> <h3><strong>Problem Statement</strong></h3> <p>As Suki looked to expand its operations and strengthen its presence in India, the company faced the critical challenge of identifying a technocrat capable of leading this growth. The role demanded a leader with a deep understanding of product re-architecture, organizational optimization, and commercial strategy. Suki needed someone who not only possessed strong technical expertise but also had the leadership acumen to build and nurture high-performing teams. The company struggled to find a candidate with the right mix of technical depth, strategic vision, and leadership qualities in the highly competitive landscape of AI and healthcare technology.</p> <h3><strong>Execution & Solution</strong></h3> To address this challenge, Suki sought a leader who could align with its growth vision while driving technical excellence. Purple Quarter stepped in with its proprietary <a href="https://www.purplequarter.com/our-approach/">Behavioural Metrics Model (BMM)</a> to identify a leader who fit both technically and culturally. After an extensive search, Nitin Gupta emerged as the perfect fit. His leadership roles at AppDynamics and InMobi, where he drove critical platform initiatives, coupled with his entrepreneurial experience as a co-founder of Canvien Technologies, highlighted his ability to manage both innovation and organizational growth. His early technical foundation at Microsoft and Novell added depth to his engineering expertise. Classified as a <b>Creator-Nurturer</b> leader by the BMM, Nitin showcased a unique blend of product innovation, data analytics expertise, and team-building capabilities. Purple Quarter’s strategic approach ensured that Suki found a leader who not only met but exceeded their expectations. <h3><strong>Looking Forward</strong></h3> <p>Since joining Suki as the India Site Lead in March 2021, Nitin Gupta has been instrumental in transforming the company’s operations and accelerating its growth trajectory for over two years. Under his leadership, Suki has witnessed a remarkable fivefold increase in valuation, growing from USD 100 million. He has successfully scaled the India team to over 70 members, streamlined development processes, and significantly improved operational efficiency. Nitin’s strategic initiatives have led to a reduction in product release cycles from bi-monthly to weekly, enhancing the company’s agility and responsiveness to market demands. As Suki continues to innovate and expand, Nitin’s leadership remains pivotal in driving technological advancements, fostering a culture of excellence, and ensuring the company stays at the forefront of AI-powered healthcare solutions.</p> <h5>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></h5>
Read Full Case Study
<h3><b>Introduction</b></h3> <p>Azentio is redefining how businesses operate by delivering mission-critical software solutions. As a global leader, Azentio serves a wide range of clients, including banks, Islamic financial institutions, insurance companies, brokers, and mid-market enterprises.</p> <h3><b>Problem Statement</b></h3> <p>Azentio sought to transition from a product solutions consulting company to a fully-fledged product software company. To achieve this, they needed a Chief Technology Officer (CTO) with extensive Fintech experience. The company’s primary goals included transitioning from a monolithic architecture to microservices to enhance scalability and flexibility. Additionally, they aimed to standardize engineering practices and introduce automation to improve efficiency and consistency.</p> <p>The ideal CTO had to possess techno-commercial expertise to bridge the gap between technology and business objectives. This leader needed to establish a strong customer connection to identify the requirements and gaps, and deliver value-added solutions while simultaneously driving revenue growth.</p> <h3><b>Solutions & Execution</b></h3> Aligning with Azentio’s requirement for a leader with robust product thinking capabilities, we identified Ramesh Nittur as the ideal fit. Azentio’s global presence—headquartered in Singapore, with world-class R&D centers in India and extensive operations in the Middle East—required a leader with strong business acumen and experience managing at scale. Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/"><b>Behavioral Metrics Model (BMM)</b></a>, we assessed Ramesh as a <b>Reconstructor</b> – an apt profile to rearchitect Azentio’s existing technology and business roadmap. <p>Azentio’s acquisition by Apax Partners added complexity to the decision-making process, requiring alignment with both the company’s CEO and its investors. Despite these dynamics, we successfully navigated the process and secured stakeholder buy-in within six months. Given the investor-driven environment, Azentio needed an aggressive and strategic leader capable of delivering results quickly—a challenge Ramesh embraced and excelled in. We also provided compensation consultation to ensure expectations were aligned for both Azentio and Ramesh.</p> <p>Ramesh’s prior experience at Brane Group, Oracle, and Cisco highlighted his ability to attract talent and scale high-performing teams. His reputation as a "talent magnet" and his networking skills, honed through participation in industry events, made him an invaluable addition to Azentio.</p> <h3><b>Looking Forward</b></h3> <p>Ramesh is a forward-thinking leader committed to solving real-world challenges and driving industry impact. His vision for Azentio includes introducing automation, enhancing customer satisfaction, and scaling the company’s product offerings to address customer pain points.</p> <p>Beyond his role at Azentio, Ramesh collaborates with Apax Partners’ diverse teams to deliver coherent, scalable solutions. His focus extends to establishing best engineering practices, fostering cross-functional collaboration, reducing turnaround times, and expanding Azentio’s customer base while strengthening relationships with existing clients.</p> <br style="font-weight: 400;">For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study
<h3><b>Introduction</b></h3> <p>Founded in 2023, CodeRabbit integrates AI-driven automation into platforms like GitHub and GitLab, offering developers intelligent feedback and recommendations to optimize coding workflows. Backed by Series A funding from CRV, the California-headquartered company has rapidly expanded its reach, serving a growing base of 900+ customers. They continue to shape modern development practices by focusing on efficiency, precision, and productivity for engineering teams.</p> <h3><b>Problem Statement</b></h3> <p>CodeRabbit needed a Head of Engineering to spearhead its India operations. This critical role required a leader who could build and scale a high-performing team, develop a robust technology roadmap, and align engineering efforts with global business objectives. The position demanded a unique combination of technical expertise, startup experience, and team-building capabilities, making the search challenging and crucial for CodeRabbit’s growth trajectory.</p> <h3><b>Execution & Solution</b></h3> <p>Purple Quarter undertook an extensive search to fulfil CodeRabbit’s requirements for the head of Engineering role. The team meticulously evaluated candidates against critical criteria, including expertise in scaling teams from scratch, building high-growth engineering cultures, and driving technology aligned with business needs.</p> Through their <a href="https://www.purplequarter.com/our-approach/">Behavioral Metric Model (BMM)</a>, Purple Quarter identified Rohit Khanna as a blend of<b> “Creator” and “Nurturer.” </b>His entrepreneurial background, including founding startups like Flip the Bit and Toplyne, alongside leadership roles such as Vice President of Products and Engineering at CleverTap, underscored his capacity to balance strategic vision with operational execution. CodeRabbit subsequently appointed Rohit as VP of Engineering & Site Leader. His unique combination of technical expertise and people management skills made him the ideal fit to lead the company’s engineering and business objectives in India. Purple Quarter successfully closed the search <b>in just three months,</b> ensuring a seamless onboarding process. <h3><b>Looking forward</b></h3> <p>As VP of Engineering & Site Leader, Rohit is building a world-class engineering team in India from the ground up, focusing on innovation and scalable products. Enhancing team capabilities, developing future-ready technology solutions, and aligning India operations with CodeRabbit’s global vision come under his purview. Under Rohit’s leadership, CodeRabbit’s India operations are poised to become a hub of engineering excellence, playing a pivotal role in revolutionizing development workflows worldwide.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a> <p> </p> <p> </p>
Read Full Case Study
<h3><b>Introduction </b></h3> <p>Established in 2014, MoEngage is a leading customer engagement platform that equips marketers and product owners with AI-driven insights and the tools to transform those insights into a seamless and cross-channel customer experience. Its comprehensive solution integrates advanced customer analytics, automated multi-channel engagement, and AI-powered personalization.</p> <p>After successfully collaborating with Purple Quarter in 2022 for their VP of Architecture appointment, MoEngage turned to us again—this time to onboard a Head of Security & Privacy.</p> <h3><b>Problem Statement</b></h3> <p>As a customer engagement platform, MoEngage handles an extensive repository of user data, making security a critical priority for the company. The Head of Security was envisioned as a leader well-versed in compliance regulations, tasked with developing and implementing a strategic, long-term information security roadmap. This role would ensure the protection of the company’s and its customers’ information assets while adhering to diverse jurisdictional privacy and regulatory policies.</p> <p>Additionally, the Head of Security would need to stay ahead of emerging threats and evolving vulnerabilities by actively monitoring industry trends and external environments. The leader would also be responsible for advising stakeholders on necessary measures and fostering a robust DevSecOps culture across the organization.</p> <h3><b>Execution & Solution </b></h3> <p>To meet MoEngage’s requirement for a B2B leader with extensive client interaction experience, we curated a shortlist of 5–6 candidates from our 10,000+ strong talent pool. Among them, Guru Patnaik emerged as the top choice. With over 17 years of experience, Guru has held leadership roles at Zeotap, Tink, and Embibe. His proven expertise in managing global clients and leading teams of 30+ members gave him an edge.</p> Leveraging our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model</a> (BMM), we identified Guru as a blend of <b>Creator + Nurturer</b>. His hands-on approach, combined with strong team management skills, perfectly aligned with MoEngage’s mandate. The entire search was successfully completed within just 1.5 months. <p>Beyond identifying the ideal candidate, we also provided strategic consultation to MoEngage on salary negotiations, ensuring a seamless onboarding process.</p> <h3><b>Current Scenario </b></h3> <p>As the Head of Security, Guru is now at the forefront of shaping and leading the security culture and practices at MoEngage. He is also playing a key role in expanding the security team, recruiting professionals from the app-sec and product security domains.</p> <p>Furthermore, MoEngage's robust partnership with Purple Quarter continues with another ongoing search for a key senior tech hire to fortify their team.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study
<h1><strong>Introduction</strong></h1> <p>Odessa is one of the major US firms in the international asset finance market, providing businesses with advanced SaaS tools for asset management. Odessa provides banks to equipment manufacturers—with solutions that help optimize every aspect of business, from asset management and accounting to compliance and customer experience. Odessa is a global company with offices in Philadelphia, Sydney, London, and Bangalore. </p> <h1><strong>Problem Statement</strong></h1> <p>With a small team in place, Odessa faced a leadership void in their security department and sought a Chief Information Security Officer (CISO) to lead their digital security strategy. After searching for nearly two years without any success, Odessa turned to Purple Quarter. The mandate was to find a leader with a strong SaaS background who could navigate the complexities of modern technology, foster a security-centric culture, effectively manage and grow the security team and have the ability to seamlessly communicate with executive leadership.</p> <h1><strong>Execution & Solution</strong></h1> <p>To meet Odessa’s mandate, Purple Quarter undertook an exhaustive search process, evaluating not only the technical competencies of potential candidates but also their leadership style and cultural fit. After reviewing 6-7 profiles, Satya Machiraju was found the right fit for the dual position of SVP and CISO. His extensive SaaS experience, ability to lead small teams, and strong communication skills made him the missing piece for Odessa’s evolving needs.</p> Satya’s technical expertise in managing security frameworks and his ability to nurture and develop security teams were identified leveraging Purple Quarter’s <a href="https://www.purplequarter.com/our-approach/">Behavioural Metric Model (BMM)</a>, where he was classified as a <i>“10X nurturer.”</i> This helped pinpoint Satya’s strengths in leadership and team-building, ensuring his seamless integration into Odessa’s leadership team. During the interview process, Satya excelled in addressing complex and challenging questions. His direct and confident responses set him apart from other candidates, leading to a swift management decision. Satya accepted the offer without hesitation, and the entire hiring process was completed <i>in merely one and a half months</i>, with both Odessa and Satya recognizing the long-term value of this partnership. <h1><strong>Looking Forward</strong></h1> <p>As Odessa's newly appointed SVP and CISO, Satya Machiraju will play a pivotal role in driving the company’s cybersecurity strategy forward. His focus will be on enhancing security operations, building a resilient team, and ensuring that Odessa’s infrastructure is prepared to meet future challenges. Satya’s leadership will be instrumental in aligning Odessa’s security practices with industry standards, safeguarding the company’s assets, and supporting its continued growth in the asset finance industry. </p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study
<h2><b>Introduction</b></h2> <p>Founded in 2018, SportsBaazi is a soaring gaming startup with over 9 Million user base. They are building India’s First Live Gaming Ecosystem by offering games like Fantasy Cricket, Football, and Kabaddi. </p> <p>After a successful engagement with BaaziGames in 2023, an investor in SportsBaazi, Purple Quarter, was recommended to help SportsBaazi find their AVP of Engineering. With a young team and a need for a hands-on leader, SportsBaazi sought someone with a fintech background rather than solely gaming experience, along with a proven track record of scaling platforms.</p> <h2><b>Problem Statement </b></h2> <p>Undergoing the next phase of growth, SportsBaazi faced varied technical challenges related to infrastructure scaling, cloud security, and data security & compliance. With an aim to amplify market share and diversify gaming categories, SportsBaazi sought to onboard an AVP of Engineering who can chart the technical trajectory for the organization's future. </p> <p>The leader would be responsible for constructing a scalable system and architecture while serving as the organization's representative in various tech forums. </p> <h2><b>Solution & Execution</b></h2> Even though gamingtech partnerships aren’t new to Purple Quarter (BaaziGames and <a href="https://www.purplequarter.com/purple-quarter-finds-ex-goibibo-techie-for-gameskrafts-svp-of-engineering-role/press-release/">Gameskraft</a>) SportsBaazi’s mandate posed certain unique challenges. The gaming industry in India is still nascent, making it difficult to attract talent due to hesitations around this space. <p>Moreover, as an early-stage startup, SportsBaazi’s leadership expectations were multifaceted; they wanted an AVP of Engineering who could act as a CTO and manage the whole tech team, execute hands-on technical tasks, and scale their product. Additionally, budget constraints limited their ability to attract high-profile candidates.</p> <p>Despite the challenges, we diligently conducted the search process and identified Apoorv Saxena as the ideal candidate, who perfectly matched SportsBaazi's requirements. Apoorv demonstrated a strong fintech background, having worked as an Associate Director of Engineering at BharatPe. His proven expertise in building PostPe – BharatPe's Buy Now Pay Later offering – along with his ability to handle both front and backend app development, made him the right fit for SportsBaazi. </p> <p>Throughout the process, we provided comprehensive support, not only in finding the right candidate but also assisting in negotiation and compensation discussions. </p> A key highlight of this appointment was bridging the gap between industries—bringing a seasoned leader from the well-established fintech space into an early-stage gaming startup. This transition required careful alignment of expectations and culture, ensuring a seamless fit for both parties. Using our <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model</a> (BMM), we identified Apoorv’s leadership style as that of a <i>Creator</i> with a hands-on approach—precisely what the client needed. <h2><b>Looking Forward</b></h2> <p>We worked closely with SportsBaazi team to ensure a smooth onboarding process, maintaining regular contact with Apoorv to resolve any concerns during the transition. Apoorv has successfully settled into his role at SportsBaazi and is now focused on scaling the engineering team. </p> <p>He is actively involved in onboarding new team members to support SportsBaazi’s ambitious goals and his leadership would be instrumental in setting the foundation for the company's future growth. </p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study
<h3><b>Introduction </b></h3> <p>Founded in 2009, FlyDubai has rapidly expanded its operations to serve over 125 destinations across 58 countries. In just over a decade, FlyDubai has become the second-largest carrier operating out of Dubai International (DXB) by passenger numbers, having flown more than 100 million passengers. This remarkable growth underscores FlyDubai's commitment to providing affordable and reliable travel options, connecting diverse regions, and enhancing the overall travel experience for its customers.</p> <h3><b>Problem Statement</b></h3> <p>FlyDubai, aiming to enhance client-centric journeys across its product portfolio, sought to onboard a UX Manager capable of delivering exceptional user experiences and creating comprehensive design guidelines. The client emphasized the need for a tech leader with a background in the aviation, hotel, or travel industry to ensure a deep understanding of the industry's intricacies. </p> <p>They required a candidate with global exposure, over 10 years of experience in UX management, and excellent communication skills to effectively articulate design concepts and collaborate with cross-functional teams. FlyDubai reached out to us to find the ideal candidate who could meet these criteria and drive their UX strategy forward.</p> <h3><b>Solution & Execution</b></h3> <p>Recognizing the expectations and significance of the role, we identified Shivam Dua as the perfect candidate for the position. With approximately 12 years of industry experience, Shivam has a robust background, having worked with renowned companies such as Wingify, Expedia Group, and MakeMyTrip. His extensive experience in the travel and hospitality sectors, combined with his expertise in user experience management, made him an ideal fit for FlyDubai's requirements.</p> <p>Additionally, we also assisted FlyDubai with the salary negotiation process, ensuring a mutually beneficial agreement that aligned with both the client's budget and Shivam's expectations. </p> <h3><b>Looking Forward</b></h3> <p>At FlyDubai, Shivam Dua is responsible for end-to-end product design, driving the user experience strategy across the company's diverse product portfolio. FlyDubai's global exposure and ambitious scaling vision were key factors that motivated Shivam to join the company. With his expertise and leadership, FlyDubai is poised to further enhance its user experience, ensuring a seamless and enjoyable customer journey.</p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>
Read Full Case StudyBe the first to access exclusive case studies and insights on leadership hiring and tech trends.