Introduction 

Founded in 2009, FlyDubai has rapidly expanded its operations to serve over 125 destinations across 58 countries. In just over a decade, FlyDubai has become the second-largest carrier operating out of Dubai International (DXB) by passenger numbers, having flown more than 100 million passengers. This remarkable growth underscores FlyDubai's commitment to providing affordable and reliable travel options, connecting diverse regions, and enhancing the overall travel experience for its customers.

Problem Statement

FlyDubai, aiming to enhance client-centric journeys across its product portfolio, sought to onboard a UX Manager capable of delivering exceptional user experiences and creating comprehensive design guidelines. The client emphasized the need for a tech leader with a background in the aviation, hotel, or travel industry to ensure a deep understanding of the industry's intricacies. 

They required a candidate with global exposure, over 10 years of experience in UX management, and excellent communication skills to effectively articulate design concepts and collaborate with cross-functional teams. FlyDubai reached out to us to find the ideal candidate who could meet these criteria and drive their UX strategy forward.

Solution & Execution

Recognizing the expectations and significance of the role, we identified Shivam Dua as the perfect candidate for the position. With approximately 12 years of industry experience, Shivam has a robust background, having worked with renowned companies such as Wingify, Expedia Group, and MakeMyTrip. His extensive experience in the travel and hospitality sectors, combined with his expertise in user experience management, made him an ideal fit for FlyDubai's requirements.

Additionally, we also assisted FlyDubai with the salary negotiation process, ensuring a mutually beneficial agreement that aligned with both the client's budget and Shivam's expectations. 

Looking Forward

At FlyDubai, Shivam Dua is responsible for end-to-end product design, driving the user experience strategy across the company's diverse product portfolio. FlyDubai's global exposure and ambitious scaling vision were key factors that motivated Shivam to join the company. With his expertise and leadership, FlyDubai is poised to further enhance its user experience, ensuring a seamless and enjoyable customer journey.

For more information, please reach out to the Marketing Team.