<h2><b>Introduction</b></h2> <p>Based in San Francisco, Obviously AI harnesses the power of no-code AI software combined with human-guided data preparation to help businesses build production-ready AI models and fine-tune large language models (LLMs). With a vision to “turn every company into an AI company,” this Series A B2B predictive analytics startup empowers non-technical business analysts to swiftly run predictions on historical data, facilitating faster and more informed business decisions.</p> <h2><b>Problem Statement</b></h2> <p>As a rapidly growing player in the AI EnterpriseTech domain, Obviously AI aimed to expand its presence in India by hiring a Head of Engineering (HoE). This leader needed to be a technical expert with a knack for innovative problem-solving. </p> <p>However, the role required more than just technical prowess; the HoE needed to build and lead a strong team, enhance infrastructure, and drive the company's growth from the ground up, solidifying Obviously AI’s footprint in India.</p> <h2><b>Execution & Solution </b></h2> <p>While the technical requirements for the Head of Engineering role were clear, Obviously AI’s management team needed to fully grasp the role's critical importance to business development. Recognizing this, we consulted the client to seek a leader with strong business acumen and proven expertise in scaling startups.</p> <p>In addition to technical skills, the new leader needed to excel in business development, product management, team building, daily operations, and customer understanding. We provided role consultation and assisted with salary negotiations.</p> <p>After thoroughly evaluating our extensive talent pool, we identified Prashant Pandey as the ideal fit for the role. His decade of experience, along with his background as an advisor and founding director of engineering, made him the perfect candidate to drive Obviously AI’s scaling vision.</p> <p>In our pursuit of finding synergy between the client’s requirements and the candidate’s aspirations, we found that Prashant was enthusiastic about building a brand from the ground up. Establishing Obviously AI’s foothold in India presented him with this opportunity. Using our <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model</a> (BMM), we identified his leadership style as that of a <i>Creator </i>with a hands-on approach—precisely what the client needed. We successfully filled the role within 40 days.</p> <h2><b>Way Forward </b></h2> <p>Prashant has seamlessly integrated into Obviously AI. He is excited about the broad scope of his role, which extends beyond technical responsibilities to include overall brand establishment. Currently, he is managing the Bangalore office, focusing on team growth and infrastructure development.</p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>
Read Full Case Study<h2><b>Introduction</b></h2> <p>In the evolving workforce landscape, companies often depend on fragmented tools with limited talent insights. SeekOut is at the forefront of this space as a data-rich AI talent search engine that empowers companies with untapped talent reservoirs, diversity-focused strategies, and data-driven recruitment solutions. Since its inception in 2017, this B2B SaaS HRTech platform has secured $189 million in funding and boasts influential investors like Tiger Global Management, Madrona Venture Group, Mayfield, and Founders Circle Capital. </p> <h2><b>Problem Statement</b></h2> <p>Headquartered in Bellevue, US, SeekOut aimed to scale its presence in India. Initially operating in India through a vendor model and offshore development, they focused on establishing the SeekOut India Development Center (SIDC). To achieve this, they sought a Senior Director of Engineering capable of driving their strategy for globally shared product and service development by leveraging top talent worldwide.</p> <p>The client mandated a hands-on, seasoned technical leader with the expertise to launch and scale a development center. This role required not only engineering leadership but also the capability to establish and manage other critical functions such as legal, HR, infrastructure, and cross-functional teams.</p> <h2><b>Execution & Solution </b></h2> <p>Introduced through a <a href="https://www.purplequarter.com/mapping-mindtickles-engineering-excellence-ex-google-techie-appointed-principal-engineer/case-studies/">referral from Mindtickle</a>, we began by sharing the initial set of candidates, a mix from the US and India, all from large enterprises in similar domains.</p> <p>While all candidates met the client's expectations, they were particularly interested in Lalit Patel, who brought nearly 25 years of industry experience. His background as a founding member of multiple successful startups gave him a unique edge, fitting the client's need for a leader who could hands-on build their India development center.</p> <p>During his previous tenure at Instawork, Lalit had built a team of 80+ engineers and demonstrated his ability to drive 0-1x growth, which was crucial for SeekOut's mandate. Through our<a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/"> Behavioral Metrics Model</a>, we identified Lalit as a blend of <i>Creator </i>and<i> Nurturer</i>, making him ideal for SeekOut's envisioned roadmap.</p> <p>Recognizing the importance of the role and Lalit's potential, we advised the client on the role and salary evaluation. Lalit Patel joined SeekOut as the Country Head to drive their vision forward. We successfully closed the mandate within 30 days.</p> <h2><b>Looking Forward</b></h2> <p>As the Country Head of SeekOut, Lalit Patel has successfully established the new office space in Bangalore, hired a team of engineers, and onboarded a HR Director and Talent Acquisition Specialist. Additionally, he has built a fully functional legal and infrastructure framework. Looking forward, Lalit is set to drive innovative projects, foster a collaborative work environment, and contribute to SeekOut's strategic goals, ensuring the company’s continued growth and success in the Indian market.</p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p> <p><br style="font-weight: 400;"><br style="font-weight: 400;"></p>
Read Full Case Study<h2><b>Introduction</b></h2> <p>Headquartered in Sunnyvale, California, Clari is a connected revenue operations platform that harnesses AI and automation to unlock valuable data from business processes. By translating strategic objectives into tangible performance improvements, Clari transforms sales teams into efficient revenue drivers. With a commitment to innovation and collaboration, Clari serves over 170 global enterprises including Zoom, Adobe, Atlassian, Okta, and Medallia. The company envisions its India office as a pivotal hub for development, with ongoing investments to drive innovation across various product areas.</p> <p>Previously, we successfully partnered with Clari to recruit a VP of Engineering and Site Leader for their India operations. Our demonstrated effectiveness prompted them to engage us once more, this time to find a Senior Director of Engineering for their growing team in India.</p> <h2><b>Problem Statement</b></h2> <p>After establishing a strong engineering foundation and teams during its initial two years in India, Clari expanded its capabilities through strategic acquisitions, particularly in Conversational Intelligence (CI). This integration enhances Clari’s Revenue Platform, enabling the analysis of customer and employee conversations to derive AI-driven insights and predict revenue outcomes reliably.</p> <p>In line with their succession strategy, Clari sought a dynamic, experienced Senior DOE to join their engineering team in India. This leader, the second-most senior position within Clari's India operations, will report directly to the VP of Engineering and Site Leader. The leader will be responsible for overseeing various facets of engineering and product development, emphasizing the creation of large-scale cloud-based systems with a strong commitment to engineering and operational excellence. </p> <h2><b>Execution & Solution </b></h2> <p>Our previous collaboration with Clari provided us with valuable insights into their requirements and internal team dynamics. This deep understanding of their organizational DNA enabled us to tailor our search effectively. Clari's objective was to establish a robust leadership layer in India as part of their expansion strategy.</p> <p>In response to their specific needs and the strategic importance of the role, we identified a candidate with a proven track record in navigating growth phases from 1-10x or 10-100x. We presented a diverse slate of candidates from B2B and B2C backgrounds, among whom Anshul Pandey was selected. With extensive experience at X (formerly Twitter), Uber, Expedia, and Microsoft, Anshul brings over 15 years of expertise in driving product innovation, fostering cross-functional collaboration, and leading high-performance teams.</p> <p>Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model</a> (BMM), we identified Anshul Pandey’s leadership style as that of a Nurturer, poised to significantly impact the company's trajectory and facilitate a growth journey of 1-10x in India. We successfully completed the hiring process within two and a half months.</p> <p>Anshul, who was relocating from the US to India, found this opportunity highly compelling. We provided comprehensive consultation and support throughout the salary negotiation process, as Anshul had limited familiarity with Indian compensation practices and the dynamics of working in a pre-IPO company. Our guidance encompassed evaluating his potential impact within the organization and aligning his role and compensation accordingly.</p> <h2><b>Looking Forward</b></h2> <p>Anshul was drawn to the challenging role and felt enthusiastic about the impact he could make in the growing ecosystem. The combination of ownership, authority, and extensive cross-functional collaboration, coupled with clear visibility of his future role, presented a highly attractive opportunity for him. </p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>
Read Full Case Study<h2>Introduction</h2> <p>Headquartered in California, Mindtickle is a Series E revenue productivity platform. Used by more than 2,000 enterprise customers, Mindtickle’s products help revenue leaders grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change.</p> <p>Driven by a vision to be a leader in providing holistic solution to revenue productivity encompassing Sales Enablement, (Learning and Coaching Solution), CMS (Content Management Solution), Conversational AI and Revenue Intelligence & Operations; Mindtickle is ranked by G2 as the #2 enterprise software product and the #7 sales products.</p> <h2>Problem Statement</h2> <p>Being a multi-product compound organization, Mindtickle faced significant tech challenges due to the varied timelines and tech stacks of its products. Each product, developed at different points, created a fragmented technological landscape. Additionally, their recent acquisition further complicated integration efforts. Despite sitting on a rich dataset with immense potential to generate actionable insights, the company struggled to harness this data effectively.</p> <p>To address these issues and build a strong presence in India, they required a Principal Engineer with 15-17 years of experience, the senior-most individual contributor, reporting directly to the Global SVP of Engineering. The tech roadmap for the Principal Engineer centers on launching a groundbreaking product line focused on Revenue Intelligence and Operations. A key objective is to construct the largest sales data warehouse, providing critical insights for all roles within the sales organization.</p> <p>Despite it being an IC role, the leader will guide a team of 300+ engineers to adopt best practices and build scalable solutions. Additionally, he will oversee the UI redesign of legacy products, ensuring a modern and cohesive user experience. Close collaboration with the Center of Excellence for Machine Learning (CoE ML) will be essential to integrating the latest GenAI technologies into the platform and maintaining our competitive edge in the industry.</p> <h2>Execution & Solution</h2> <p>The client sought a leader with a background at the Google L7 level. Although Mindtickle was in its pre-IPO phase at Series E, they needed someone who could upscale their operations, build products for the sales team, leverage AI, and drive engineering excellence. They were open to candidates with either B2B or B2C experience.</p> <p>Purple Quarter presented 8-9 candidates, and they selected Gururaj Rao, a senior IC leader from Google. With his extensive experience at Google, Walmart, Amazon, and PayPal, along with his hands-on expertise and problem-solving skills, Gururaj was found to be the ideal fit for Mindtickle.</p> <p>Despite lacking pre-IPO experience, the opportunity to drive the company with full ownership and authority excited Gururaj. He was eager to contribute to a growing ecosystem with mature leadership and a global presence. Mindtickle, a mid-size startup with enterprise product development potential, was a perfect match. We also provided Gururaj with consultation on ESOP and his growth trajectory at Mindtickle. We successfully closed the role within two months.</p> <h2>Way Forward</h2> <p>At Mindtickle, Gururaj is responsible for building a robust platform that enables seamless cross-product journeys, along implementing a uniform architecture to unify disparate products built over various timelines and acquisitions. With over 25 years of experience, he is all set to build an IC hierarchy in Mindtickle and set new benchmarks for innovation and efficiency.</p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>
Read Full Case Study<h2><b>Introduction </b></h2> <p>Established as an in-house logistics arm for FirstCry, the largest online store for kids and baby products in Asia, Xpressbees has rapidly evolved into an e-commerce logistics giant. From its modest beginnings of handling 50,000 shipments daily in 2015, the company has surged ahead to manage over 3 million shipments each day, leveraging a network comprising 135+ hubs and 3000+ offices and service centers.</p> <h2><b>Problem Statement </b></h2> <p>Xpressbees faced multiple hurdles on its scaling journey, including prolonged lead times for system changes, a lack of intelligent systems capable of prohibiting errors rather than just issuing warnings, and disjointed systems affecting communication among frontline staff.</p> <p>With a vision to be the country’s most preferred logistics provider, Xpressbees sought a CTO capable of providing sound technical leadership across all facets of its operations. The visionary leader would steer the company's technological roadmap across diverse domains such as geo-intelligence, geo-fencing, AI & ML, drones, and IoT, including sorters and truck tracking systems.</p> <p>In addition to leading a team of over 300 professionals, the desired technocrat should demonstrate strategic thinking, possess keen business acumen, and excel in communicating with employees, stakeholders, and customers. </p> <p>Moreover, the client emphasized that the chosen tech leader should have a background in logistics and supply chain management to grasp the intricacies of the industry, with a preference for someone familiar with India's complex supply chain networks.</p> <h2><b>Solution & Execution</b></h2> <p>Recognizing the expectations and significance of the role, we advised the client to pursue a Chief Product and Technology Officer (CPTO), instead of a CTO, who could offer dynamic expertise. We also provided guidance on compensation benchmarking and facilitated negotiations for the role.</p> <p>With a meticulous approach aimed at finding a tech leader with a robust industry background and extensive experience within the Indian logistics landscape, we identified Nag Thota as the perfect candidate for the position. As the former CTO of Delhivery, Nag has over 25 years of industry experience and possesses a wealth of knowledge in the logistics domain.</p> Utilizing our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model</a> (BMM), we identified Nag Thota's leadership style as that of a <b>Reconstructor</b>, capable of transforming the company's trajectory and facilitating a 100x growth journey. <h2><b>Looking Forward</b></h2> <p>Xpressbees’ scaling vision and their plan to initiate international operations encouraged Nag to take on the role. His expertise will be instrumental in scaling the company’s footprints with tech-driven operations.</p> <p>By leveraging Nag's leadership skills and industry experience, Xpressbees is primed to cement its position as a frontrunner in the e-commerce logistics landscape, setting new benchmarks for innovation and efficiency.</p> <br style="font-weight: 400;">For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<h2><b>Introduction: </b></h2> <p>FalconX is a digital asset prime brokerage offering cryptocurrency trading, lending, and clearing services to financial institutions. Founded in 2018 in San Francisco, they have grown monthly trading volume by 12x and doubled their number of customers (2020-2021 period). </p> <p>Their crypto-as-a-service enables leading banks, corporate treasuries, hedge funds, asset managers, venture capital firms, aggregators, and others to easily add crypto to their product offerings.</p> <h2><b>Problem Statement: </b></h2> <p>Our client’s mission is to scale their tech ecosystem to build connective tissue and provide a seamless experience across price discovery, trade execution, and value transfer. Further, the client sought to establish a strong presence in the Indian market by hiring a qualified India Site Lead. The mandate involved finding a seasoned technocrat who could manage their engineering team, contribute to product development, and be the face of FalconX.</p> <h2><b>Solution and Execution: </b></h2> <p>The mandate posed a set of unique challenges. To begin with, the Indian crypto market has often faced scepticism, which makes it challenging to attract dynamic talent.</p> However, leveraging our extensive global network of leaders and domain expertise, we mapped a leader who can resonate with both the US and India’s fintech and crypto space. Purple Quarter’s<a href="https://www.purplequarter.com/beyond-the-resume-how-to-spot-the-right-tech-leader/leadership-advisory/"> Behavioural Metrics Model (BMM)</a> profiled that the best-suited candidate would be a <b>Nurturer </b>who could facilitate the company's 10-100x growth journey. <p>We identified Rajesh Srivastava — an ex-Microsoft techie, as a suitable prospect for the position. With over 18 years of experience, he has played a vital role in brand building, fund acquiring, and team scaling in his prior stints. </p> Our assistance continued beyond conducting the leadership search. Initially, the client sought a Site Leader, but upon analyzing the required expertise and seniority of the leader, we <b>consulted them to onboard a VP of Engineering</b> who can play multifaceted roles towards product development, team management, and brand building in India. Further, since the FalconX team already positioned several managers to oversee different departments, reporting structure adjustments were necessary to position a VP of Engineering. We helped the client find a <b>balance in the team hierarchy</b> to accommodate the existing managers and the new leader. <h2><b>Current Scenario</b></h2> <p>As a VP of Engineering and MD – India, Rajesh is now managing the engineering team at FalconX, contributing to their product development, representing the company in networking events, and bolstering their presence in India.</p> <p>He is working towards the company’s vision to enter the Decentralized Finance (DeFi) space with a focus on enhancing the cybersecurity of the platform and integrating artificial intelligence, blockchain, and cloud technologies into its ecosystem.</p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<h2><b>Introduction:</b></h2> <p>Porter started as a platform to address inefficiencies in the last-mile logistics sector and transform the way goods are transported around cities, enabling lakhs of businesses to move anything on demand. Currently, they’ve expanded manifold, positively impacting the productivity of businesses, creating tremendous value for partner drivers and delivering happiness to a growing list of 19 cities.</p> <h2><b>Problem Statement: </b></h2> <p>Porter’s primary issue revolved around the imminent AWS to GCP migration, necessitating a hands-on Principal Engineer of Cloud capable of orchestrating a seamless transition while implementing efficient, scalable, and secure cloud architectures. </p> <p>Their ideal candidate was an individual contributor who could demonstrate strategic guidance and architectural expertise to align the engineering platform and application teams with overarching business objectives, emphasizing the importance of technical leadership and collaboration across departments. </p> <p>Thus, the prime challenge lay in finding a Principal Engineer who could provide technical leadership, facilitate collaboration, and drive innovation to propel the organization's cloud initiatives forward effectively.</p> <h2><b>Solution & Execution:</b></h2> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Bijoy Paul was identified for Porter’s search for a results-oriented cloud technology leader. His tech leadership personality reflected the <i>Nurturer</i> profile – who is responsible for leading cross-functional teams and providing mentorship in cloud technologies. <p>With over 8 years of hands-on experience in software design, architecture, and implementation of AWS cloud infrastructures, Bijoy brings a wealth of expertise to the table. Particularly adept at managing scalable infrastructure on AWS, Linux, Docker, and serverless setups, he demonstrates a profound understanding of DevOps principles, evident in his passion for deep diving into DevOps practices.</p> <p>Utilizing our network and expertise, we facilitated Bijoy’s placement at Porter, ensuring alignment between his expertise and Porter's requirements. Our team also offered expertise in the compensation structure at both the client’s and the candidate’s ends. </p> <h2><b>Looking Forward: </b></h2> <p>Bijoy's leadership skills and track record in technical consulting and mentorship will be instrumental in Porter’s expansion in the transport industry. As Porter’s Principal Engineer of Cloud, he is all set to collaborate effectively with diverse stakeholders. Bijoy's influence and guidance will play a pivotal role in steering Porter's teams towards the adoption of cloud technologies and best practices, ensuring the organization remains at the forefront of technological innovation in the industry.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a> <p> </p>
Read Full Case Study<h2>Introduction</h2> <p>SarvaGram has earned recognition as India's premier platform dedicated to rural households, addressing the rising aspirations of rural communities through a range of financial and productivity-enhancing services. The platform sees rural households not just as beneficiaries but as a collective economic entity with robust and diversified community dynamics. Emphasizing a consumer-centric approach, SarvaGram employs data-driven intelligence to assess a household's full potential, considering factors such as ground reality, balance sheets, and various income streams.</p> <p>As of October 2023, SarvaGram demonstrated remarkable growth and impact, extending its reach to over 16,100 villages through 125 branches and 520+ franchisees in just four years. With backing from notable domestic and global investors such as Elevar Equity, Elevation, Temasek, and TVS Capital Funds, SarvaGram continues to make strides in empowering rural communities.</p> <h2>Problem Statement</h2> <p>SarvaGram aims to narrow the rural finance gap by leveraging its in-depth understanding of rural households. To effectively scale their operations, SarvaGram actively sought a tech leader who could play a pivotal role.</p> <p>They wanted someone who could contribute to standardizing processes, implement a tech-first approach, and bring expertise in product knowledge, technology, data science, and fintech, with the additional advantage of banking sector experience. The desired leader would possess experience in a B2C setup, and have a successful track record of building products for marketplaces. The client also expressed a preference for the leader to be based out of Pune, India, who would have a deep understanding of the market & rural households.</p> <h2>Solution</h2> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model</a> (BMM), Mukul was identified as the ideal candidate for the position. His leadership personality is reflected in the Nurturer type, – responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. <p>With an extensive career spanning close to 15 years, Mukul brings a wealth of expertise and strategic insight to SarvaGram's technology endeavors. His remarkable contributions to prestigious organizations such as Billdesk, Boltic, Shopsense Fynd, and Tech Mahindra have equipped him with a deep-rooted understanding of the technological landscape across diverse industries. Mukul's substantial experience, coupled with a forward-thinking mindset, positions him perfectly to lead and drive SarvaGram's tech initiatives to success.</p> <h2>Looking Forward</h2> <p>Mukul found inspiration in the company's dedication to giving him firsthand experience through field visits, enhancing his understanding of the work culture and prompting him to join SarvaGram. Mukul is in sync with the company's vision to expand its business into more Indian geographies and grow the team at junior levels.</p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<h2><b>Introduction </b></h2> <p>Driven by a mission to “simplify the everyday lives of consumers," Narvar seeks to empower retailers to deliver exceptional customer experience through a comprehensive, turnkey, and scalable platform. By bringing together expertise in ecommerce, Supply Chain Management, Customer Care, and Machine Learning, the Series-D ecommerce SAAS Unicorn enables businesses to offer customers a seamless post-purchase experience.</p> <p>Currently, retailers outsource order tracking functionality to carriers, resulting in lost marketing opportunities as well as lost visibility into shipment data. With Narvar, retailers can provide branded and engaging tracking experiences across all carriers. Additionally, retailers are given the ability to drive more traffic to their websites through cross-merchandising and personalized offers.</p> <h2><b>Problem Statement</b></h2> <p>The early days of ecommerce focused on new customer acquisition; today’s competitive landscape demands retailers evolve their strategy regarding customer engagement, retention, and loyalty. </p> <p>To foster its growth journey, Narvar was looking for a Head of Engineering to lead its India team and architect solutions by mapping customers’ business problems, scaling their tech org structure, and functioning as a trusted technical advisor that collaborates with business and technical stakeholders. </p> <h2><b>Solution and Execution</b></h2> <p>Narvar was in search of a Head of Engineering and Site Lead, but after analyzing the technical expertise, experience, and business criticality of the role, we consulted them to onboard a VP of Engineering who could bring more maturity to the table. We’ve also assisted both the client and the candidate in settling the compensation structure. </p> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Shamik Datta was identified for Narvar’s search for a data-driven and results-oriented leader. His leadership personality reflected the <i>Nurturer</i> type – who is responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. <p>He is an expert in tech infrastructure, team management, and more, thanks to his previous significant stints at Myntra, Omio, and Freescale Semiconductor. He also co-founded two companies, a testament to his entrepreneurial skills. His global exposure made him an ideal choice for the role. </p> <h2><b>Looking Forward</b></h2> <p>Narvar’s vision to drive innovation in the ecommerce space and the enthusiasm of the leadership team encouraged Shamik to join the company. As the VP of Engineering and Site Lead, Shamik manages the team and organizational operations. He is also a technical advisor who collaborates with both business and technical stakeholders.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<p>Medikabazaar is India's largest online B2B platform for medical supplies, aimed at bridging the gap between sellers and medical establishments (hospitals & healthcare centers) for streamlined and cost-effective procurement. The Series-D company serves as a single-point solution for all consolidated medical procurement through an intuitive, consumption-based automated order management system. </p> <p>The company has an inventory as well as a marketplace model. Their internal supply-chain infrastructure improves supply efficiency and reduces turnaround time.</p> <p><b>Problem Statement </b></p> <p>Medical establishments need health-tech solutions to optimise procurement, streamline the availability of medical supplies and equipment, and reduce inventory costs. The overall healthcare system is impacted by a lack of quality medical supplies and supply chain enablers. </p> <p>To address and bridge this gap, Medikabazaar reached out to Purple Quarter to find a technocrat who could bring a tech-first approach to the organization. With a global expansion vision, the company wanted a VP of Engineering onboard who could scale the brand, build a resilient tech team and focus on product development. Blending technical expertise with people management skills, the agile leader should create a blueprint for the tech org structure, deliver solutions aligned with the growth vision of the organization, and manage a large tech and product team. </p> <p><b>Solution and Execution </b></p> <p>Analyzing the business and tech roadmap and the critical responsibilities of the role, our experts consulted the client to onboard a Chief Technology Officer (CTO) instead of a VP of Engineering. Further, finding a tech lead who could relocate and join the onsite team in Mumbai needed directed efforts. </p> <p>Together with Medikabazaar, we devised a tailored strategy for mapping and finding the best leadership fit aligned with the former's goals, objectives, and culture. Vishal Chaturvedi was identified as the ideal candidate for Medikabazaar's search for a data-driven and results-oriented leader. An alumnus of the Massachusetts Institute of Technology (MIT), Vishal has previously been associated with giants such as Samsung, Amazon, British Telecom, Jio, and BlackBuck.</p> <p>Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Vishal Chaturvedi was identified as the right fit for Medikabazaar’s search for a data-driven and results-oriented leader. Vishal’s leadership personality reflected a combination of <i>Nurturer</i>-<i>Reconstructor</i>, who is responsible for building and scaling the present platform by plumbing the existing architecture with newer additions and innovations, alongside a visionary mindset to reshape the organization’s future trajectory. </p> <p><b>Looking Forward </b></p> <p>Vishal was keen to join Medikabazaar, a healthtech pioneer, in revolutionizing the healthcare industry with meaningful contributions that would make a lasting impact on society. </p> <p>He is now leading Medikabazaar’s product, engineering, UX, and analytics aimed at making healthcare affordable and accessible. Vishal's expertise will be instrumental in scaling the company’s footprints with tech-driven operations.</p> <p><br style="font-weight: 400;">For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>
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